Post Author: Tomomi Sasaki.
Coworking is a growing worldwide movement, and Japan is no exception. Although known for its culture of long working hours and office-bound work style — traditions ingrained into the psyche of the salaried worker — the shift to coworking is not perhaps as surprising as it may seem.
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The phase “nomad worker” hit mainstream consciousness with the publication of “You don’t need an office to work – The Nomad Workstyle” by popular writer Toshinao Sasakiin July, 2009. The conversation was taken to the next level by the earthquake on March 11th and the events that followed. With Tokyo facing several weeks of severely disrupted work and months of reduced electricity usage, the conversation around alternative methods of working naturally accelerated, from daylight savings time to a renewed interest in freelancing. Coworking was among these.