29 November 2010 ~ 0 Comments

Story-Telling – An Easy Way to Build Community

By Angel Kwiatkowski

Storytelling - An Easy Way to Build Coworking Community

People thrive on stories. Whether fact, fiction or (as is most often the case) a little of both, stories are what bind us together—as friends, families, companies, religious group, political sway or country. Stories can also enhance the connectedness of coworking communities. We all have stories—whether our own personal story or the story of our business.

However you’re involved in coworking, tell your story. Here are a few suggestions:

If you’re a coworker:

Do your fellow coworkers know who you are and what your business is? Tell them! Through your own blog (if you have one), while grabbing a cup of coffee, or by showcasing the work you do. The more that coworkers share their stories with each other, the more that the all-important community elements of trust, openness and collaboration will thrive.

If you’re a would-be coworking space catalyst:

So you want to start a coworking community? Don’t seek real estate and fancy desks as your first step. Instead, start telling your story—within the coworking wiki, at local meet-up groups, with past colleagues and with anyone in your area that might be interested in coworking. Tell the story of why you’re starting a coworking space. You’d be surprised how much more effectively you’ll build a coworking community.

If you’re a coworking space owner/curator:

Alright, so you’ve already helped create a coworking community. Are you communicating the story of your coworking space via your website/blog, through email updates or even within the physical coworking space? Can potential coworkers, current members, and other businesses easily find the story of how your coworking space came to be? Try posting a community calendar of events/workshops, or a list of resources for freelancers and small businesses.

Stories help foster the very things that a community requires: trust of fellow members, shared values, an openness to sharing and collaboration, and a sense of stability.

How about you—do you find it difficult to share your story, or do you wave the banner of your story every chance you get (whether you’re a coworker and/or a coworking space owner)? Even better—share your story in the comments below!

Image Credit: GlobalPatriot.com via Creative Commons License