Coworking: A Generational Thing?

I recently read a post about coworking being a generational thing for the millenials.  True, maybe?  But for those of you hanging out in the coworking places, is everyone a millenial?  Not even close.  The founders of most of these coworking sites are smart entrepreneurs who are beyond the millenial age, at least chronologically.  Just look at the photos from events at places such as IndyHall and Citizen Space and you notice that coworkers have embraced a common philosophy regardless of birth age.  At Cubes&Crayons, we have coworkers, coworkers with young kids, and coworkers whose kids have long out grown our space.

What occurred to me is that coworking is generational if you change your definition.  Coworking is about this “generation” of people altering the perception of “professional,” “work environment,” “colleague,” etc.  It is about hip people writing their own ticket for work.   Coworkers are skilled individuals who are prepared to be part of the global community.  They are interested in programs that are developing like PACTFund, where they can exchange their skills with other people’s skills.

And businesses need to be aware of and adapt to this changing workforce. I have been researching this avenue quite a bit and as much as “coworking” is hip and trendy, it is smart and necessary in our changing economy.  When software engineers end up doing business with colleagues halfway across the world, what’s to motivate them to come into a traditional office?  Isn’t it more interesting for them to be in a coworking space where they can meet people in all walks of life?  Businesses will be getting educated if they want to survive and stay competitive.  It is just a matter of time before this “generation” of coworkers changes the way businesses do business.

Coworking with a twist

Cubes&Crayons, my brain child, launched a little over a month ago and is essentially co-working with a twist. We offer a fantastic co-working environment – lots of different offices and places to work, a lounge, kitchen, library and conference room, flexibility in rates. We also have childcare on site and down the hall for those who need a place for the little ones while they work. You drop off your kid, walk 5 seconds to an office and are blissfully at work. And if you don’t have kids, no worries. You never have to see them if that isn’t your thing. The children don’t disrupt the work, co-workers get all the great benefits of co-working whether they are parents are not. It has been absolutely amazing to see people enjoying this vision. I have met great people online and in person and am loving the adventure of it all.

Our campus is in downtown Menlo Park, near Stanford University, which is great for work and to grab food or do a little shopping. We don’t have as many just straight co-workers i.e. sans little ones as I would like, but that takes time. I am still working on reaching that community in the Silicon Valley. I know they can’t possibly all be sitting up in SF. Where are all you rails software engineers and web 2.0 people? Come network…can’t wait to promote the business you create while hanging out at Cubes&Crayons. Comments always appreciated on this…

So, this is the first of what looks to be a long and heartfelt blog. My six month old daughter is snoring on my lap as I write this and I wonder what she will think of all this as she grows up. Will co-working be the norm and not the exception by the time she and her 2 1/2 year old sister are in the work world. I hope so. Only way to work in my opinion. Keep you posted on all…