Why Bigger Coworking Spaces Aren’t Always Better

Should coworking spaces strive to become the Wal-marts of the mobile workforce, or should they resist growing for the sake of growth? Some surprising results from the Global Coworking Study.

Is a bigger coworking environment always better for members?

Humans are hard-wired to want the biggest and the best, whether you’re talking about burgers or boats. Independents are no different, and we often push for growth without really thinking about what’s best for our business or clients.

As interest in coworking increases all over the world, many space owners will be tempted to move the community out of its loft or small storefront, and into larger warehouses or standalone buildings. While expansion might allow space for more members, it could actually have a negative affect on the level of comfort and collaboration.

Seat capacity of Coworking Spaces in Europe (Source: Entreprise Globale & Tech4i2)

The recent Global Coworking Study found that over 50 percent of coworkers prefer to share a workspace with less than 20 people, and at least 21 percent say they work well in a space with fewer than 50 other coworkers. Less than 4 percent of respondents said they’d be willing to work in a workspace with more than 50 users.

There are a few reasons why these findings make sense, both for coworkers and space owners:

A More Intimate Community

When a coworking space maintains a small to moderate size, the members are more likely to get to know each other on a personal level. This facilitates more comfortable conversations and productive collaboration. A massive space with hundreds of members might be lucrative, but it’s likely to lose the intimacy and spontaneity that makes the coworking community so special. Members become ships passing in the night–with no knowledge of the struggles or successes of their fellow independents.

Higher Desk Utilization

It might seem counter-intuitive for a coworking space owner to limit the growth of the community, but as the Global Coworking Study points out, there are some interesting reasons for doing so. In addition to a less connected community, bigger coworking spaces usually see a lower the desk utilization load factor, and fewer full-time members. Members of smaller coworking spaces know that desks are limited, and they’re more likely to sign up for permanent desk space so they’ll be assured a space no matter when they decide to work.

What do you think?

Do you prefer a coworking space to have fewer than 50 members? Why or why not? Share your thoughts in a comment!



3 thoughts on “Why Bigger Coworking Spaces Aren’t Always Better”

  1. Insightful article, ‘on the working floor’ experience has shown the same results. In terms of expansion, skilful design can construct spaces that accommodate the optimum number which seems to hover around 15. Think about zoning in ‘sector’ areas – the business model is prime for expansion, but not at the cost of the quality and durability of the concept. Great interior designers is what expanding hubs need. We have 3 separate areas with up to 20 capacity in each zone http://www.enterprise-hq.co.uk

  2. I’m a big fan of spaces that range from 2000 sq. ft. to 3000 sq. ft. They can usually have around 25 to 35 desks with membership levels in the high 40s. I think this mix gives a big enough community for a diverse atmosphere but an intimate enough atmosphere. My biggest fear with a space that is less than 20 people is that a clique may form. I know we are all adults but sometimes a space becomes a room of developers where a PR person may feel uncomfortable and I think a slightly larger space prevents that possibility.

    1. I love your point about less than 20 potentially forming a clique. I have the opposite fear that more than 20 would feel unwelcoming. I’ve struggled with knowing what the right number of people is. As time has gone on though, I’ve started to realize 20-30 is probably the sweet spot for diversity, cohesion and trust.

      Has your opinion changed on this topic over the last two years, since you made that comment?

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