3 Ways To Cultivate A More Vibrant Coworking Community

Just like you can’t just toss a sack of seeds into the dirt and expect to get a garden, you can’t sit in your seat with your headphones on, waiting for the community to nurture you.

By Angel Kwiatkowski

People talk a lot about all the ways that coworking can energize your small business or keep you from looking like a hack. Coworking communities are unique collections of people that can provide just enough sun, rain, and fertilizer for your ideas to grow and bloom.

However, just like you can’t just toss a sack of seeds into the dirt and expect to get a garden, you can’t  sit silently in your seat waiting for the community to nurture you.

1. Admit You Need Help

Most coworking communities are collections of pretty talented, organized, and all around amazing people. If you’re new to the group, you might be intimidated by all this excellence, and feel that you have to put on a capable face when inside you’re really losing it. This couldn’t be further from the truth. The wealth of knowledge your community contains is there for you to take advantage of. Be honest about your weaknesses, and make them available when other people are in need.

2. Ask What People Are Working On

When Monday morning dawns, all fresh and full of emails, it can be tempting to get plugged in and working as fast as possible. But there’s nothing nurturing or vibrant about a community where people don’t make eye-contact. Take just a minute or two to say good-morning to the room, ask what your neighbor’s working on, or share the challenges you’re trying to tackle that work week. Not only will this set a positive tone for the rest of your day, you might just uncover a partnership possibility or a new contact that will prove indispensable in the future.

3. Commence Goofing Off

You can’t spell coworking without work, and it’s true, the most important reason that people are attracted to coworking communities is because they can be more productive there. But you don’t always have to be hunched over with your headphones, oblivious to the rest of the room. The next time someone’s piping up about a problem in their business, or a funny YouTube video that’s burning a hole in their inbox, take a second to crack a smile and indulge in some human-to-human conversation. You need a break from that screen anyway 🙂

What are other ways that you can help improve your community and create an environment that encourages success?

Image Credit: Flickr – OakleyOriginals

Two Ways to Be A Coworking Alchemist

Coworking is an alchemy of sorts: it takes independent people (who may work on wildly different projects and often do wildly different things) and puts them together in one physical space.

By Angel Kwiatkowski

space by Werkheim | Flickr
Bjark Ingels is an architect. He’s known for designing buildings that are expansive in scope—and that also solve real-world problems. A Ted.com Q&A with Ingels, “On architectural alchemy,” describes alchemy:

What I like about the term alchemy is that you take traditional ingredients that would separately be just ‘normal this’ and ‘normal that,’ and when you combine them, because of symbiotic relationships, you get much more out of the mix than if you were to leave them separate.

Ingels is looking at alchemy through the lens of architecture, but isn’t this definition of alchemy applicable to coworking? Coworking is an alchemy of sorts: it takes independent people (who may work on wildly different projects and often do wildly different things) and puts them together in one physical space.

So, the “normal freelancer that does this” and the “normal independent business owner who does that” can collaborate to create something so much more than if they had been left separate. And it happens because the two people are working in the same physical space.

So how can you, the coworker, be an alchemist at your coworking space? Here are two simple ways:

1. Work in various spaces: If your computer set-up permits, work in different areas of your coworking space. Try doing your brainstorming in the lounge, or sit at a desk you don’t normally sit at. You may spark a new conversation or idea simply by choosing to work in a different location.

2. Opposites attract: Pick another coworker who does something completely different than you—and ask if they’d share their perspective on a project or challenge you’re working on. Offer to do the same for him/her.

There are likely many other ways to create “alchemy” in your work. What experiences have you had in coworking where two distinct ideas/people came together to create something bigger and better?

Image Credit: Flickr – Werkheim

Story-Telling – An Easy Way to Build Community

Stories can also enhance the connectedness of coworking communities. We all have stories—whether our own personal story or the story of our business. However you’re involved in coworking, tell your story. Here are a few suggestions.

By Angel Kwiatkowski

Storytelling - An Easy Way to Build Coworking Community

People thrive on stories. Whether fact, fiction or (as is most often the case) a little of both, stories are what bind us together—as friends, families, companies, religious group, political sway or country. Stories can also enhance the connectedness of coworking communities. We all have stories—whether our own personal story or the story of our business.

However you’re involved in coworking, tell your story. Here are a few suggestions:

If you’re a coworker:

Do your fellow coworkers know who you are and what your business is? Tell them! Through your own blog (if you have one), while grabbing a cup of coffee, or by showcasing the work you do. The more that coworkers share their stories with each other, the more that the all-important community elements of trust, openness and collaboration will thrive.

If you’re a would-be coworking space catalyst:

So you want to start a coworking community? Don’t seek real estate and fancy desks as your first step. Instead, start telling your story—within the coworking wiki, at local meet-up groups, with past colleagues and with anyone in your area that might be interested in coworking. Tell the story of why you’re starting a coworking space. You’d be surprised how much more effectively you’ll build a coworking community.

If you’re a coworking space owner/curator:

Alright, so you’ve already helped create a coworking community. Are you communicating the story of your coworking space via your website/blog, through email updates or even within the physical coworking space? Can potential coworkers, current members, and other businesses easily find the story of how your coworking space came to be? Try posting a community calendar of events/workshops, or a list of resources for freelancers and small businesses.

Stories help foster the very things that a community requires: trust of fellow members, shared values, an openness to sharing and collaboration, and a sense of stability.

How about you—do you find it difficult to share your story, or do you wave the banner of your story every chance you get (whether you’re a coworker and/or a coworking space owner)? Even better—share your story in the comments below!

Image Credit: GlobalPatriot.com via Creative Commons License

Collaborative Consumption and the Coworking Community

“Collaborative consumption” is a shift from individual consumption habits to a focus on trading, sharing & bartering. And it’s happening in coworking.

By Angel Kwiatkowski

“Collaborative consumption” is a new phrase that has entered our business and social lexicon. It signals the way some people are changing their consumption habits away from individual consumption and toward a focus on trading, sharing, bartering and lending within a community. And it’s happening in coworking.

Infographic on CollaborativeConsumption.com
Infographic on CollaborativeConsumption.com

In thinking about how coworking relates to collaborative consumption, it’s no question that coworking fosters the kind of atmosphere that allows for—and encourages—sharing and trading. As described on the about page of this blog:

Beyond just creating better places to work, coworking spaces are built around the idea of community-building and sustainability. Coworking spaces agree to uphold the values set forth by those who developed the concept in the first place: collaboration, community, sustainability, openness, and accessibility.

Collaborative consumption is all about community and sustainability. Coworking is also about community and sustainability.

To make this idea of collaborative consumption a bit more tangible, following are some examples you may have heard of or used:

  • Superfluid – allows people to collaborate by trading favors using “virtual currency”—in essence, bartering
  • Zopa and CommunityLend – social lending
  • Airbnb – a “community marketplace for unique spaces”
  • Freecycle – a place to give and find stuff for free
  • ZipCar – carsharing
  • CouchSurfing – allows travelers to make connections with people, and rooms/couches, in the area they’re visiting
  • Swap – swap books, CDs, movies and video games
  • B-Cycle – bike sharing system
  • Hyperlocavore – a yardsharing community

So, how might collaborative consumption happen in a coworking community?

  • Trading skills/expertise with another member for mutual benefit
    (for example, a graphic designer creates a logo in exchange for a fellow copywriter creating newsletter content)
  • Sharing resources
    (for example, several coworkers may pool their collective buying power to get lower rates at a local gym)
  • Exchanging ideas
    (though collaborative consumption focuses mostly on products and services, brainstorming and ideating are still valuable “commodities”)

A recent post on the Global Coworking Blog highlights some of the ways that sharing and trading happens amongst coworkers.  And another post discusses several of the ways that coworking can save a small business—including bartering and brainstorming.

Of course, this is not to say that sharing and trading are the be-all, end-all to community and economy; we all still have bills to pay and cold hard cash to tender. But this shift in thinking seems like it’s here to stay.

If this topic piques your interest, check out these insightful reads about collaborative consumption:
Infographic – GOOD.is: Sharing is Contagious
Article – Inc.com: Understanding the Consumer of the Future
Book – What’s Mine is Yours: The Rise of Collaborative Consumption
Book – The Mesh: Why the Future of Business Sharing

Have you shared your resources or skills with others at your coworking space? What about the “collaborative consumption” worked? What didn’t work?

The Coworking Host – A Freelancer’s Resource

One of the keys to a successful coworking environment is conversation, collaboration and interaction with other coworkers. But have you also asked the host at your coworking space for their help and expertise?

3D Character and Question Mark
Go ahead - just ask your coworking host!

By Angel Kwiatkowski

One of the keys to a successful coworking environment is conversation, collaboration and interaction with other coworkers. Hopefully you’ve tapped into the amazing resources and brains that surround you and have discovered ways that coworking helps your small business. But have you also asked the host at your coworking community for their help and expertise?

Whatever it’s called at your coworking space—community manager, community animator, host/hostess—there are more resources in your coworking space than you might imagine. Whether you have recently joined a coworking space or have been coworking since the dawn of time, don’t neglect the fantastic resource that is your host.

So, what might you ask your coworking space host? Here are some ideas to get you started:

  • Can you recommend a good (accountant/lawyer/executive coach/etc.)?
  • May I run this (demo/logo design/ad slogan/etc.) by you for honest feedback?
  • Could we brainstorm for 10 minutes about my new project?
  • Do you know any local meet-up groups or events related to my field?
  • How would you respond to a client in this situation?
  • Do you know any other coworkers or people in the community that I could collaborate with on this project?
  • Would you be willing to host a seminar/workshop about (contracting/managing tough clients/easy small business accounting/etc.)?

Your coworking host will bring their own experiences and skills to the table (and likely the feedback & war stories they’ve heard from other independents and freelancers as well!). Although they may not be able to answer all of your questions, chances are good that he or she can point you in a helpful direction. So go ahead—ask your coworking host to help you grow YOUR business!

Share with us: Do you have a story about how a coworking host has helped you in your business? Tell us in the comments!

Image Credit: Flicker – SMJJP

How To: Create a Local Meet-up Group for Freelancers

8 (easy!) steps for creating a local meet-up group for other freelancers and small business owners.

By Angel Kwiatkowski

Hello My Name is... by bump on Flickr
Host a local meet-up group--it's easy!

Coworking naturally creates community—it’s the beauty of freelancers and independents working together in a shared office space. No doubt you’ve benefited from this coworking community goodness. But have you ever thought about having a group that is more focused on a niche you’re interested in? Here are 8 easy steps for how to create a local meet-up group for other freelancers and small business owners.

1. Choose a topic & purpose.

Who do you want to get together and why? Do you want to get freelance web designers together to talk about the latest Adobe Illustrator shortcuts, or would you rather get people from diverse professional backgrounds together to talk about a specific industry? There are limitless themes around which to organize a meet-up. Make it specific, but allow yourself some creativity! (For example, a meet-up named “Freelance Writers”? Boring. A meet-up named “Freelance Writers Who Care About Going Green”? That’s more like it!)

2. Ask two people to join you.

“Two?! Only two people?!” you shriek. Settle down. Ask two people who would fit the niche meet-up group to help you. For example, two other programmers if it’s for a programming group, or two other freelancers interested in non-profit organizations. Not only will having two other minds make choosing a time and venue easier, it will help diversify and grow the meet-up. And even if it’s just the three of you that end up attending the first meet-up, three people can do a lot of brainstorming and sharing.

3. Choose a time.

Check to ensure that your meet-up idea isn’t already happening somewhere in your area. If a similar group exists—great! Offer to join forces. If not, make sure your meet-up doesn’t conflict with other events in the area. Will the event be weekly, monthly or bimonthly? Will attendees likely have availability before, during or after work hours, or perhaps on the weekend?

4. Choose a venue.

Coffee shops, restaurants with private rooms and local community centers are a great place to find free or low-cost space for your group. But y’know what would be even better? Ask your coworking space if you can use the space during an off-time (evenings or weekends).

5. Set up an online event.

There are several online tools that allow you to share event description, time and venue with others. Make it simple for potential attendees to find the pertinent who/what/where/when/why info. Some easy-to-use online event tools include:

6. Share the event with your network.

  • Post information about the meetup at your coworking space.
  • Tell your friends on Facebook and your followers on Twitter.
  • Talk about it on your blog.
  • Announce it at other events you attend (but only if it’s relevant!).
  • Share with your professional groups.
  • Send an email to friends, former colleagues and anyone else in your network that seems like a perfect fit for the meet-up (especially if it’s someone that might not use Facebook or Twitter very often).

7. Be prepared.

If the meet-up group is hosted at your coworking space, do you want to provide snacks or refreshments? Or perhaps you’ll need a whiteboard & markers, a giant brainstorming notepad, or a laptop for taking notes and looking up websites. An LCD project and screen? Nametags and markers? Think again about the topic and purpose of the meet-up group, and ensure you have all the materials and “little things” needed to make it a great event.

8. Have fun!

The meet-up group you’ve helped create should be fun, information-rich and valuable for everyone involved. Enjoy it!

Why have a meet-up? Because it builds community. Because you can share resources, tips & tactics. Because you can help someone else by sharing your knowledge and skills. Because it’s awesome to hang out with other awesome people. (That’s awesomeness squared!)

Have you ever started a local meet-group? What worked and what didn’t? Tell us below in the comments!

Image Credit: Flickr – bump

Two Simple Ways to Build Community

You can help build community in your coworking space by doing two simple things: ask and promote.

Coworking is not just about freelancers sharing desks, chairs, and wi-fi. It’s about connections, interactions, conversations, collaborations. In a word, coworking is about community. Independents working together is a testament to how coworking both fosters and sustains community. And you can help build community by doing two simple things: ask and promote.

Ask!
Just ask!

1. Ask
Believe it or not, if you ask someone for help in a way that’s respectful of their time and knowledge, you’ll probably make their day! What better way to build community than recognizing the awesomeness in others?

  • Ask another member to join you for coffee. Grab coffee or lunch with another member—perhaps someone you don’t yet know very well; snack breaks never hurt anyone.
  • Ask another member for help or feedback on one of your projects. And perhaps offer to treat them to the aforementioned snacks in return for their time!
  • Ask other members for some funny. Does that sound kinda silly? It should! Ask your neighbor if they’ve read a funny blog post or seen something funny lately. Laughing is always a great way to connect!

2. Promote

Fistbump lion
Promoting is like fist-bumping.

We’re not talkin’ about smarmy self-promotion. Oh no. We’re talking about promoting others. As you grow your own business, you can contribute to your coworking community by helping to promote others—in small and big ways. It’s kind of like a community fist-bump.

  • Comment on fellow members’ blog posts. Many freelancers members have blogs, whether personal or business. Pop by every once in awhile to leave a comment.
  • Retweet or share on Facebook another member’s latest website design or their latest article. If you think a fellow freelancer is doing interesting work, share that work with your networks.
  • Refer work. You’re writing content for your client’s website, and they mention that they need help with website design. There’s probably another member (or four) that you could potentially refer work to.

The great thing about asking and promoting is that it works like community karma: if you ask and promote others, in turn they will likely do the same for you.

Image Credit: Flicker – otama | sarah sosiak

Cowork the Vote: Share Your Election-Day Stories

It’s Election Day in these United States, and our more-than-five-dozen coworking spaces know it. Some have helped prepare, hosting and organizing open-source crowdsource election-monitoring tools. Others are hosting results-watching parties, offering incentives to visitors who have voted, or simply opening for business today.

Launchpad Coworkings mashup of the Obama campaign logo with Coworking
Launchpad Coworking's mashup of the Obama campaign logo with Coworking
  • Williamsburg Coworking, in a Jelly session at the “Change You Want to See” gallery in Brooklyn, New York, hosted a coding party last month, as blogged here, to foster development of the “Vote Report” project mashing up Twitter and Google Maps and creating mobile and web applications to support community-based reporting of election-day problems. They invited other Coworking spaces to be part of a nationwide day of coding parties October 24th.

    fervent coders at Williamsburg Coworking
    fervent coders at Williamsburg Coworking
  • BLANKSPACES in Los Angeles, California is not just hosting a party tonight to watch the returns come in (7-9 PM), it is offering “Free WiFi and a seat at the WorkBar” when you show your “I voted” sticker throughout the day.
     
  • The People’s Republic of Berkeley Coworking hosted a discussion of the myriad local and state ballot propositions on Sunday.
  • CubeSpace in Portland, Oregon is hosting regular “knitting night” as well as the Ruby Brigade this evening; either could be related to the election or to revolutions in coding, but the connection isn’t obvious.
     
  • Houston’s Caroline Collective hosted a book-signing Saturday for “One Nation Under Blog,” looking at the intersection of Web 2.0 and politics. The space was slated to host a viewing party for the final Presidential debate, but foul weather intervened.
     
  • Florida’s second Coworking community, CollabOrlando opened yesterday, in Orlando, Florida.
     
  • New Work City, which also just opened yesterday, is planning a results-viewing event, although not necessarily in the space (as of last report).
     
  • Julie Gomoll at Launchpad Coworking in Austin, Texas, while not yet open, has blogged about the connection between the citizen-driven democracy encapsulated in the Obama/Biden campaign and coworking. (she also invited President Obama to come by the space anytime he likes).
     
  • Seattleites can visit Office Nomads for an election-night viewing party tonight after hours, and bring a cupcake and candle if they like to celebrate the space’s recent first birthday.

As I help get out the vote around Philadelphia today, I’ll be stopping by Independents’ Hall to see if anything democracyesque is happening there. What’s your space doing (other than giving paid staff time off to vote, as required by law)? Are your members engaged in the political process? Please add your stories in the comments. Democracy Begins at Work.

Citizen Desk no more; party tonight

Citizen Desk (Wausau, WI) coworking - saying farewellThe citizens of Wausau (WI) are deskless! Or at least Citizen Desk-less.

As of last Saturday, there will no longer be “physical” space called CitizenDesk. We’ve shut down the office space.

I’m hoping to interview the space founder, Marcus Nelson, to do a more-detailed failure analysis and find some lessons that other coworking organizers and catalysts can learn from. He does give some clues, however, in his farewell message on the space blog, as he looks in the rear view mirror and notes the “slow adoption rate” of new ideas in the town:

Had I had more time to do it all over again, I would have first focussed on building up the local Web Community, like the idea of organizing the Jellys & a Web715 network (which should still move forward under someone else’s stewardship). Getting a group of like-minded people together takes time – especially in a smaller market like Wausau. My good friend Alex says all the time – community, community, community! I suspect that’ll be the way I do it next time.

Although the physical space may be no more, the community continues, marking the occasion tonight with brews flowing at Red Eye Brewery starting at 7. Let’s all virtually join them from afar, raising a glass to toast the coworking that was… and the coworking that will be… in Wausau and around the world. — Raines