Why Problem-Solving in Groups is Useful in Coworking

Taking a cue from an NPR story, here are some ways problem-solving in groups might be useful in coworking.

by Angel Kwiatkowski

Group of people working

A story on NPR’s program All Things Considered talks about coworking. Okay. Not quite. But it does discuss one of the key components of successful coworking: collaboration.

Key in NPR’s study was the point that equal participation in problem-solving fostered more innovative solutions. The research points to why and how getting a group of people together to solve a problem is not so much about getting the “smartest” people together, but instead is about equal participation and multiple perspectives from people in the group.

A group of people. Equal participation and multiple perspectives. Hm…that sounds a lot like coworking.

Taking a cue from the NPR story, here are some ways problem-solving in groups might be useful in coworking:

  • You—the coworker—have a challenge in your work.
    Can your coworkers help you overcome a client/work challenge? This is especially effective if you ask nicely.
  • You—the coworking space catalyst—have a challenge in your space.
    Can the coworking community help you brainstorm solutions to that challenge? Or can you hop on the Coworking Google Group to ask your online coworking community for ideas?
  • You—the coworker OR coworking space catalyst—have a challenge in your local community.
    Can coworkers go beyond their coworking space walls and contribute their smarts to a local challenge? This, of course, requires extra time and energy beyond work. But you never know what sorts of beneficial connections could be made in the local community (perhaps resulting in new clients, new work, new ideas!).
  • You—the interesting person.
    Sometimes, it’s simply about getting interesting people together to see what interesting things they come up with. (And if that sounds vague—it should! The possibilities are as limitless when it comes to grouping together independent, creative, community-oriented coworkers.)

Although coworkers tend to be highly independent individuals, problem-solving in groups is where the real magic happens in coworking. This type of problem-solving has so many advantages—seen, for example, in the rise of collaborative consumption. So try problem-solving in a group—and let us know how it goes.

Image Credit: Flickr – Peter Samis

Can Coworking Help Build A Healthy Business Ecosystem?

Being different from the common vision of an “office” or a “job” doesn’t mean that coworkers should abandon the 9 – 5ers all together. Sometimes the bridges built between coworking spaces and the larger community are the most important for a healthy business ecosystem, and coworkers should be willing to put the first stepping stones in place.

By Angel Kwiatkowski

coworking builds a healthy business ecosystem

Coworking spaces (and their members) often spend time building connections with other coworking spaces or groups of technically creative people, but it’s important to remember that a coworking facility is still part of the larger, conventional business community (which happens to be struggling right now).

Being different from the common vision of an “office” or a “job” doesn’t mean that coworkers should abandon the 9 – 5ers all together. Sometimes the bridges built between coworking spaces and the larger community are the most important for a healthy business ecosystem, and coworkers should be willing to put the first stepping stones in place.

Host Classes/Workshops/Seminars That Are Open To Non-Members

Whether it’s tips from an outside tax expert or a workshop about how to network effectively, chances are that small business owners or even cubicle-dwellers could benefit from the knowledge as well. Opening up some of your functions to outside individuals is also a great way to give people a peek into everything they’re missing, and an easy way to bring in a few extra dollars of revenue.

Support Other Local Businesses

A group of dedicated, well-connected coworkers is a powerful market segment for any new business. Take the time to introduce yourself to the owners and managers of storefronts that you frequent, and be sure to mention that you’re there because you cowork nearby and you like to support local business. Not only will they become aware about a new way of working, it might even spark a discount for coworkers or create an opportunity for collaboration.

Develop A Resource Reputation

A room full of healthy, motivated, independent professionals is a dream come true for a future business owner. Instead of thumbing through a Chamber of Commerce directory or (gasp!) venturing into the wilds of Elance or Freelancer.com, a coworking space provides the business ecosystem with a rich pool of pre-approved talent. All you have to do is find a way to let your community know that this talent exists and is ready to help.

What other ways does your coworking space contribute to the health of the larger business ecosystem?

Image Credit: Flickr – Intersection Consulting

Physical Density: When Innovation Happens in Coworking Spaces

So, what does a (physical) space of innovation really look like? It looks a lot like a coworking space…and here’s why.

By Angel Kwiatkowski

Steve Johnson image from Co-Loco blog

co-loco—an Australian organization that connects independent workers with shared desk space—shared a snippet of Steven Johnson’s book, Where Good Ideas Come From in a recent blog post. In his book, Johnson traces the ways innovation happens—and why some environments are particularly good for generating new, creative ideas. Not only does Johnson look at environments in which people are innovative—he also looks to nature for clues (such as the coral reef and rain forests). And he argues that one of the patterns in innovation is physical density.

So, then, what does physical density have to do with innovation? And what does a (physical) space of innovation really look like?

In fact, it looks a lot like a coworking space.

And here’s why:

co-loco’s blog post pulled out three points about physical density from Johnson’s book:

  • Physical density creates informal networks of influence.
  • Physical density allows companies to easily grow and contract and share employees.
  • Physical density fosters diversity.

“Physical density” simply means grouping people together in the same physical space. Coworking spaces are meant to create physical density—they are spaces for independents to work together.

Physical density in coworking spaces fosters innovation because:

  • it allows coworkers to network with each other.
  • it can ignite the spark for coworkers to collaborate on projects or refer work to each other—helping them to grow their businesses.
  • it encourages coworkers from diverse personal and professional backgrounds to meet, connect, work, brainstorm and collaborate.

Encouraging creativity may be as simple as gathering people together—whether you’re a coworker or a coworking space owner. And the added bonus in coworking communities is the opportunity for long-lasting relationships and collaboration. Putting creative minds together is when innovation can happen in coworking spaces.

Image Credit – co-loco

3 Ways To Cultivate A More Vibrant Coworking Community

Just like you can’t just toss a sack of seeds into the dirt and expect to get a garden, you can’t sit in your seat with your headphones on, waiting for the community to nurture you.

By Angel Kwiatkowski

People talk a lot about all the ways that coworking can energize your small business or keep you from looking like a hack. Coworking communities are unique collections of people that can provide just enough sun, rain, and fertilizer for your ideas to grow and bloom.

However, just like you can’t just toss a sack of seeds into the dirt and expect to get a garden, you can’t  sit silently in your seat waiting for the community to nurture you.

1. Admit You Need Help

Most coworking communities are collections of pretty talented, organized, and all around amazing people. If you’re new to the group, you might be intimidated by all this excellence, and feel that you have to put on a capable face when inside you’re really losing it. This couldn’t be further from the truth. The wealth of knowledge your community contains is there for you to take advantage of. Be honest about your weaknesses, and make them available when other people are in need.

2. Ask What People Are Working On

When Monday morning dawns, all fresh and full of emails, it can be tempting to get plugged in and working as fast as possible. But there’s nothing nurturing or vibrant about a community where people don’t make eye-contact. Take just a minute or two to say good-morning to the room, ask what your neighbor’s working on, or share the challenges you’re trying to tackle that work week. Not only will this set a positive tone for the rest of your day, you might just uncover a partnership possibility or a new contact that will prove indispensable in the future.

3. Commence Goofing Off

You can’t spell coworking without work, and it’s true, the most important reason that people are attracted to coworking communities is because they can be more productive there. But you don’t always have to be hunched over with your headphones, oblivious to the rest of the room. The next time someone’s piping up about a problem in their business, or a funny YouTube video that’s burning a hole in their inbox, take a second to crack a smile and indulge in some human-to-human conversation. You need a break from that screen anyway 🙂

What are other ways that you can help improve your community and create an environment that encourages success?

Image Credit: Flickr – OakleyOriginals

Two Ways to Be A Coworking Alchemist

Coworking is an alchemy of sorts: it takes independent people (who may work on wildly different projects and often do wildly different things) and puts them together in one physical space.

By Angel Kwiatkowski

space by Werkheim | Flickr
Bjark Ingels is an architect. He’s known for designing buildings that are expansive in scope—and that also solve real-world problems. A Ted.com Q&A with Ingels, “On architectural alchemy,” describes alchemy:

What I like about the term alchemy is that you take traditional ingredients that would separately be just ‘normal this’ and ‘normal that,’ and when you combine them, because of symbiotic relationships, you get much more out of the mix than if you were to leave them separate.

Ingels is looking at alchemy through the lens of architecture, but isn’t this definition of alchemy applicable to coworking? Coworking is an alchemy of sorts: it takes independent people (who may work on wildly different projects and often do wildly different things) and puts them together in one physical space.

So, the “normal freelancer that does this” and the “normal independent business owner who does that” can collaborate to create something so much more than if they had been left separate. And it happens because the two people are working in the same physical space.

So how can you, the coworker, be an alchemist at your coworking space? Here are two simple ways:

1. Work in various spaces: If your computer set-up permits, work in different areas of your coworking space. Try doing your brainstorming in the lounge, or sit at a desk you don’t normally sit at. You may spark a new conversation or idea simply by choosing to work in a different location.

2. Opposites attract: Pick another coworker who does something completely different than you—and ask if they’d share their perspective on a project or challenge you’re working on. Offer to do the same for him/her.

There are likely many other ways to create “alchemy” in your work. What experiences have you had in coworking where two distinct ideas/people came together to create something bigger and better?

Image Credit: Flickr – Werkheim

Story-Telling – An Easy Way to Build Community

Stories can also enhance the connectedness of coworking communities. We all have stories—whether our own personal story or the story of our business. However you’re involved in coworking, tell your story. Here are a few suggestions.

By Angel Kwiatkowski

Storytelling - An Easy Way to Build Coworking Community

People thrive on stories. Whether fact, fiction or (as is most often the case) a little of both, stories are what bind us together—as friends, families, companies, religious group, political sway or country. Stories can also enhance the connectedness of coworking communities. We all have stories—whether our own personal story or the story of our business.

However you’re involved in coworking, tell your story. Here are a few suggestions:

If you’re a coworker:

Do your fellow coworkers know who you are and what your business is? Tell them! Through your own blog (if you have one), while grabbing a cup of coffee, or by showcasing the work you do. The more that coworkers share their stories with each other, the more that the all-important community elements of trust, openness and collaboration will thrive.

If you’re a would-be coworking space catalyst:

So you want to start a coworking community? Don’t seek real estate and fancy desks as your first step. Instead, start telling your story—within the coworking wiki, at local meet-up groups, with past colleagues and with anyone in your area that might be interested in coworking. Tell the story of why you’re starting a coworking space. You’d be surprised how much more effectively you’ll build a coworking community.

If you’re a coworking space owner/curator:

Alright, so you’ve already helped create a coworking community. Are you communicating the story of your coworking space via your website/blog, through email updates or even within the physical coworking space? Can potential coworkers, current members, and other businesses easily find the story of how your coworking space came to be? Try posting a community calendar of events/workshops, or a list of resources for freelancers and small businesses.

Stories help foster the very things that a community requires: trust of fellow members, shared values, an openness to sharing and collaboration, and a sense of stability.

How about you—do you find it difficult to share your story, or do you wave the banner of your story every chance you get (whether you’re a coworker and/or a coworking space owner)? Even better—share your story in the comments below!

Image Credit: GlobalPatriot.com via Creative Commons License

Collaborative Consumption and the Coworking Community

“Collaborative consumption” is a shift from individual consumption habits to a focus on trading, sharing & bartering. And it’s happening in coworking.

By Angel Kwiatkowski

“Collaborative consumption” is a new phrase that has entered our business and social lexicon. It signals the way some people are changing their consumption habits away from individual consumption and toward a focus on trading, sharing, bartering and lending within a community. And it’s happening in coworking.

Infographic on CollaborativeConsumption.com
Infographic on CollaborativeConsumption.com

In thinking about how coworking relates to collaborative consumption, it’s no question that coworking fosters the kind of atmosphere that allows for—and encourages—sharing and trading. As described on the about page of this blog:

Beyond just creating better places to work, coworking spaces are built around the idea of community-building and sustainability. Coworking spaces agree to uphold the values set forth by those who developed the concept in the first place: collaboration, community, sustainability, openness, and accessibility.

Collaborative consumption is all about community and sustainability. Coworking is also about community and sustainability.

To make this idea of collaborative consumption a bit more tangible, following are some examples you may have heard of or used:

  • Superfluid – allows people to collaborate by trading favors using “virtual currency”—in essence, bartering
  • Zopa and CommunityLend – social lending
  • Airbnb – a “community marketplace for unique spaces”
  • Freecycle – a place to give and find stuff for free
  • ZipCar – carsharing
  • CouchSurfing – allows travelers to make connections with people, and rooms/couches, in the area they’re visiting
  • Swap – swap books, CDs, movies and video games
  • B-Cycle – bike sharing system
  • Hyperlocavore – a yardsharing community

So, how might collaborative consumption happen in a coworking community?

  • Trading skills/expertise with another member for mutual benefit
    (for example, a graphic designer creates a logo in exchange for a fellow copywriter creating newsletter content)
  • Sharing resources
    (for example, several coworkers may pool their collective buying power to get lower rates at a local gym)
  • Exchanging ideas
    (though collaborative consumption focuses mostly on products and services, brainstorming and ideating are still valuable “commodities”)

A recent post on the Global Coworking Blog highlights some of the ways that sharing and trading happens amongst coworkers.  And another post discusses several of the ways that coworking can save a small business—including bartering and brainstorming.

Of course, this is not to say that sharing and trading are the be-all, end-all to community and economy; we all still have bills to pay and cold hard cash to tender. But this shift in thinking seems like it’s here to stay.

If this topic piques your interest, check out these insightful reads about collaborative consumption:
Infographic – GOOD.is: Sharing is Contagious
Article – Inc.com: Understanding the Consumer of the Future
Book – What’s Mine is Yours: The Rise of Collaborative Consumption
Book – The Mesh: Why the Future of Business Sharing

Have you shared your resources or skills with others at your coworking space? What about the “collaborative consumption” worked? What didn’t work?

3 Ways Coworking Can Make You A Better Professional

Freelancers are constantly fighting the common misconception that we all live in our pajamas and hate social interaction. So here are 3 important ways that coworking can help you become a better professional and get respect in your industry.

Professional Scarecrow

By Angel Kwiatkowski

What’s the first thing you think of when someone says they want to be “more professional?”

Most envision a freshly-pressed business suit, a noose tie, and maybe an ever-mysterious briefcase.

But these are merely the outer vestments society tells us to associate with a business-person. “Being thought of as a professional is not all suit and tie. It’s not all about qualifications either” (Employee Evolution). It’s about how you present yourself and the environment in which you operate.

As an independent, freelancer, or small business owner, the level of professionalism you bring to the table decides whether your client recommends you to a friend, or asks you back for another project.

Freelancers are constantly fighting the common misconception that we all live in our pajamas and hate social interaction.

So here are 3 important ways that coworking can help you become a better professional and get respect in your industry:

1. An address – Starting a small business often requires you to have a business mailing address, and most people opt for inconvenient (and sometimes expensive) post-office boxes. Many coworking facilities will allow you to receive mail on-location, saving you money, and giving your business a more concrete appearance on paper.

2. A place to meet clients – Ever tried to land a sale on the phone with the kids screaming bloody murder in the background? Or arranged a meeting with an important business partner at a coffee shop only to discover that they were having open-mic night? A perk of many coworking facilities is that they offer clean, quiet conference room space as a benefit of membership.

Note to space owners: if you’re not offering conference space, realize that this could be a deal-breaker for new members. Also, make sure the meeting space you offer is bright, clean, and features tables, chairs, presentation tools, and other things that will make your members proud to bring their clients there. Shoving a table into a dimly lit backroom doesn’t count.

3. Social skills – When you’re holed up in your basement or home office for days at a time, it can be easy to forget that teeth-brushing is a daily necessity, or that you’re not the world’s greatest authority on grammar. Coworking gets you out of the house, encourages showering, and reminds you that you have allies (and sometimes competitors!) in your field. Taking advantage of their collective brain-power can help you make tough decisions and avoid mistakes, but you have to show up first.

Has coworking helped you to be taken more seriously as an independent professional? Share it in a comment!

Image Credit: Flickr – battlecreekcvb

The Coworking Host – A Freelancer’s Resource

One of the keys to a successful coworking environment is conversation, collaboration and interaction with other coworkers. But have you also asked the host at your coworking space for their help and expertise?

3D Character and Question Mark
Go ahead - just ask your coworking host!

By Angel Kwiatkowski

One of the keys to a successful coworking environment is conversation, collaboration and interaction with other coworkers. Hopefully you’ve tapped into the amazing resources and brains that surround you and have discovered ways that coworking helps your small business. But have you also asked the host at your coworking community for their help and expertise?

Whatever it’s called at your coworking space—community manager, community animator, host/hostess—there are more resources in your coworking space than you might imagine. Whether you have recently joined a coworking space or have been coworking since the dawn of time, don’t neglect the fantastic resource that is your host.

So, what might you ask your coworking space host? Here are some ideas to get you started:

  • Can you recommend a good (accountant/lawyer/executive coach/etc.)?
  • May I run this (demo/logo design/ad slogan/etc.) by you for honest feedback?
  • Could we brainstorm for 10 minutes about my new project?
  • Do you know any local meet-up groups or events related to my field?
  • How would you respond to a client in this situation?
  • Do you know any other coworkers or people in the community that I could collaborate with on this project?
  • Would you be willing to host a seminar/workshop about (contracting/managing tough clients/easy small business accounting/etc.)?

Your coworking host will bring their own experiences and skills to the table (and likely the feedback & war stories they’ve heard from other independents and freelancers as well!). Although they may not be able to answer all of your questions, chances are good that he or she can point you in a helpful direction. So go ahead—ask your coworking host to help you grow YOUR business!

Share with us: Do you have a story about how a coworking host has helped you in your business? Tell us in the comments!

Image Credit: Flicker – SMJJP

How To: Create a Local Meet-up Group for Freelancers

8 (easy!) steps for creating a local meet-up group for other freelancers and small business owners.

By Angel Kwiatkowski

Hello My Name is... by bump on Flickr
Host a local meet-up group--it's easy!

Coworking naturally creates community—it’s the beauty of freelancers and independents working together in a shared office space. No doubt you’ve benefited from this coworking community goodness. But have you ever thought about having a group that is more focused on a niche you’re interested in? Here are 8 easy steps for how to create a local meet-up group for other freelancers and small business owners.

1. Choose a topic & purpose.

Who do you want to get together and why? Do you want to get freelance web designers together to talk about the latest Adobe Illustrator shortcuts, or would you rather get people from diverse professional backgrounds together to talk about a specific industry? There are limitless themes around which to organize a meet-up. Make it specific, but allow yourself some creativity! (For example, a meet-up named “Freelance Writers”? Boring. A meet-up named “Freelance Writers Who Care About Going Green”? That’s more like it!)

2. Ask two people to join you.

“Two?! Only two people?!” you shriek. Settle down. Ask two people who would fit the niche meet-up group to help you. For example, two other programmers if it’s for a programming group, or two other freelancers interested in non-profit organizations. Not only will having two other minds make choosing a time and venue easier, it will help diversify and grow the meet-up. And even if it’s just the three of you that end up attending the first meet-up, three people can do a lot of brainstorming and sharing.

3. Choose a time.

Check to ensure that your meet-up idea isn’t already happening somewhere in your area. If a similar group exists—great! Offer to join forces. If not, make sure your meet-up doesn’t conflict with other events in the area. Will the event be weekly, monthly or bimonthly? Will attendees likely have availability before, during or after work hours, or perhaps on the weekend?

4. Choose a venue.

Coffee shops, restaurants with private rooms and local community centers are a great place to find free or low-cost space for your group. But y’know what would be even better? Ask your coworking space if you can use the space during an off-time (evenings or weekends).

5. Set up an online event.

There are several online tools that allow you to share event description, time and venue with others. Make it simple for potential attendees to find the pertinent who/what/where/when/why info. Some easy-to-use online event tools include:

6. Share the event with your network.

  • Post information about the meetup at your coworking space.
  • Tell your friends on Facebook and your followers on Twitter.
  • Talk about it on your blog.
  • Announce it at other events you attend (but only if it’s relevant!).
  • Share with your professional groups.
  • Send an email to friends, former colleagues and anyone else in your network that seems like a perfect fit for the meet-up (especially if it’s someone that might not use Facebook or Twitter very often).

7. Be prepared.

If the meet-up group is hosted at your coworking space, do you want to provide snacks or refreshments? Or perhaps you’ll need a whiteboard & markers, a giant brainstorming notepad, or a laptop for taking notes and looking up websites. An LCD project and screen? Nametags and markers? Think again about the topic and purpose of the meet-up group, and ensure you have all the materials and “little things” needed to make it a great event.

8. Have fun!

The meet-up group you’ve helped create should be fun, information-rich and valuable for everyone involved. Enjoy it!

Why have a meet-up? Because it builds community. Because you can share resources, tips & tactics. Because you can help someone else by sharing your knowledge and skills. Because it’s awesome to hang out with other awesome people. (That’s awesomeness squared!)

Have you ever started a local meet-group? What worked and what didn’t? Tell us below in the comments!

Image Credit: Flickr – bump